Launch Playbook

SwarmClaw v1.5.68 includes a Launch Week Growth Sprint mission template. Use it when you want an agent to help plan a public release without handing it uncontrolled posting rights.

Launch Week Mission

The template asks your root session to:

  • audit the current product, docs, install path, and demo moments
  • draft GitHub Release, Product Hunt, Show HN, social, and community updates
  • produce a daily markdown report with feedback, metrics, objections, and follow-up tasks
  • keep all public posting behind explicit approval

Install it from Missions -> Mission templates -> Launch Week Growth Sprint.

Suggested Positioning

Short version:

SwarmClaw is a self-hosted control plane for autonomous AI agent teams: missions, memory, MCP tools, schedules, delegation, desktop installers, and 23 providers in one runtime.

Audience:

  • open-source AI agent builders who want local control
  • founders and operators who want recurring autonomous work with budgets and reports
  • devtools hackers wiring CLI agents, MCP servers, chat connectors, and memory together

Channel Prep

GitHub

  • Tag a release and let the existing workflow publish npm, GHCR, and GitHub Release notes.
  • Keep the release body concrete: install command, Docker image, desktop downloads, highlights, and upgrade guidance.
  • GitHub generated release notes can include merged pull requests, contributors, and a changelog link: GitHub Docs.

Product Hunt

  • Prepare tagline, screenshots, maker comment, FAQ, and demo asset before launch day.
  • Use Product Hunt's official launch guide as the checklist source: Product Hunt Launch Guide.
  • Suggested tagline: Self-hosted control plane for autonomous AI agent teams.

Hacker News

  • Use Show HN when the install/demo path works the same day.
  • Keep the post technical and curiosity-led. HN's guidelines discourage using the site primarily for promotion: Hacker News Guidelines.
  • Suggested title: Show HN: SwarmClaw - self-hosted runtime for autonomous AI agent swarms

Community and Social

  • Discord: announce the release, ask for first-run feedback, and invite people to share their first mission.
  • X/LinkedIn: lead with a short demo and one concrete workflow.
  • Reddit/devtool communities: share what was learned building self-hosted agent operations, not a pure ad.

Copy Starters

Product Hunt maker comment:

Hey Product Hunt, I built SwarmClaw for people who want autonomous AI agents they can actually operate: self-hosted, multi-provider, MCP-native, with missions, schedules, memory, delegation, and desktop installers.

This release adds a Launch Week Growth Sprint mission template, so SwarmClaw can help plan its own public launch: channel copy, demo moments, daily feedback reports, and follow-up tasks.

I would love feedback on the first-run experience and which agent workflow you would try first.

Show HN intro:

I built SwarmClaw because I wanted a local control plane for autonomous agent teams instead of a pile of one-off chats and scripts.

It supports missions with budgets/reports, MCP servers, memory, schedules, chat connectors, desktop installers, and 23 providers including CLI backends like Claude Code, Codex, OpenCode, Gemini, Cursor, Qwen, Goose, plus OpenAI-compatible APIs.

The newest release adds a Launch Week Growth Sprint template, mostly because I wanted the product to help organize its own release. Feedback on the install path, mission model, and MCP/tooling model would be especially useful.

Short social post:

SwarmClaw v1.5.68 is out.

It is a self-hosted runtime for autonomous AI agent teams: missions, memory, MCP tools, schedules, delegation, desktop installers, and 23 providers.

New: Launch Week Growth Sprint template, plus fresh docs and Next.js security updates.
https://swarmclaw.ai

Verification Checklist

  • npm test
  • npm run type-check
  • npm run build:ci
  • npm run electron:build
  • site npm run build
  • confirm npm and GitHub do not already have the target version/tag